POET LAB X AAAYUSH

A multi-layered exploration of identity, fashion, and narrative form. Poet Lab is not just a showcase of garments, but a space where catwalk, text, and image collapse into one another. It asks how fashion can be documented, felt, and remembered. whether through zines, AI-driven archives, or performative experiments.

For me, the project was as much about making as it was about feeling. It felt like building a language from fragments: the rush of the catwalk, the intimacy of press images, the messiness of drafts and screenshots. There was pride in the precision, layouts, captions, documentation. but also vulnerability, because Poet Lab exposed my process in raw form. It taught me that fashion can live as research, performance, and confession all at once.

Styling, creative direction & production by Aayush Anima Aggarwal

Talent - Chris Beldain, Harsha, Nessa Cara

Photographer - Matthew Smith